%%[ /* 20140904_GUK_VIP_reminder_1_UK */ if Email_Address == "" then SET @coupon_code = 'Invalid Code' ELSE set @CouponRow = ClaimRow("ent.GPUK_EU_Welcome_Codes_20140825_VIP","IsClaimed","EmailAddress",Email_Address) set @Coupon_code = FIELD(@CouponRow,"Coupon_code") Endif set @legal = '30% Off New Collection: Offer applies to Gap VIP customers only at participating Gap stores, concessions and Gap Outlet stores in the UK, Ireland and online at www.gap.co.uk and www.gap.eu. Cannot be combined with any other discount (other than as specified below), or multiple offer and applies to regular priced merchandise only. A 10% discount is available on selected products on promotion and reduced priced merchandise at participating Gap Outlet stores in the UK only. From 4th September 2014 to 8th September 2014; subject to stock availability. To redeem offer in store: present this voucher at the till (either printed or on a mobile device). Voucher can be used up to a maximum of five times and must then be surrendered at store. To redeem online: enter the unique code on your voucher at checkout – this code may be used up to a maximum of five times. Discount applied at register in-store or checkout online. Gap reserves the right not to apply discount where it suspects fraudulent use. Offer excludes 100% cashmere products, any products involving collaborations with third party designers, leather goods, babyGap Junk Food™ licensed product, purchases of gift cards and shipping costs and selvedge denim online. Not valid for cash or cash equivalent. No adjustments on previous purchases. Exchanges for different sizes and colours permitted; discount not applied to exchanges for different merchandise. For further information ask in store; or contact helpline on 0800 368 0674 (from the UK) or 001 614 744 3997 (outside the UK); or email custserv@gap.eu for details. GPS (Great Britain) Limited t/a Gap (company number 02275771), Gap Europe Limited (company number 6279672) and Gap Stores (Ireland) Limited (company number 422253) c/o Berkeley Square House, London, W1J 6BS. © Gap 2014. Reason code: 309.

**The following additional discount is available only at participating Gap stores and concessions in the UK and Ireland only. Not available online at www.gap.co.uk and www.gap.eu or at Gap Outlet stores:
• For any purchase of four or more items in a single transaction an additional 10% discount will be applied to the total purchase.
• For any purchase of six or more items in a single transaction an additional 20% discount will be applied to the total purchase.

Free delivery on orders of £50 or more: Offer applies from 0:00 GMT 1 September 2014 to 23:59 GMT 31 October 2014 only at www.gap.co.uk and www.bananarepublic.co.uk. Not applicable in stores. For any purchase of £50 or more, delivery of such purchase will be free to an address within our delivery area (for more information see shipping & handling in customer service). Eligible customers must select this option during checkout in order to receive free standard delivery. Offer cannot be combined with any other free or reduced cost delivery offer and applies to shipping charges for initial delivery only. Not valid for cash or cash equivalent. No adjustments on previous purchases. For further information – contact helpline for details Gap: 0800 368 0674 (from the UK) or 001 614 744 3997 (outside the UK); Banana Republic: 0800 368 0673 (from the UK) or 001 614 744 3998 (outside the UK); or email custserv@gap.eu or custserv@bananarepublic.eu. Gap Europe Limited (Company Number 6279672), Berkeley Square House, London W1J 6BS © Gap 2014.' set @EmailLang = "EnglishUK" /* EnglishEU / EnglishUK / Dutch / Spanish / German */ var @omniture set @omniture = Concat("EV=", EMAIL_VERSION, Format(xtmonthnumeric,00), Format(xtday,00), xtyear, "&DI=", EMAIL_KEY, "&CD=", CARD_TYPE, "_", CUST_STATUS) var @subjectLine, @preHeader, @linkPreHeader, @mobilehidePH set @subjectLine = "30% off exclusive VIP offer + A modern must-buy: The maxi shirtdress" set @preHeader = "Don’t miss out on your VIP exclusive 30% off the new Fall collection & even more perks in stores. Get your voucher here. Ends online & in stores Monday, 8/9." set @linkpreHeader = Concat(view_email_url, "&tid=guem002021", "&", @omniture) /* Additional Pre-header Text and URLs */ var @preHeaderline, @preheaderaliasline, @linkpreHeaderline set @preHeaderline1 = "Limited edition styles for women." set @preheaderaliasline1 = "Pre-header: Limited edition styles for women." set @linkpreHeaderline1 = Concat("http://www.gap.co.uk/browse/category.do?cid=1017321&tid=guem002021", "&", @omniture) set @preHeaderline2 = "Black & grey denim for boys." set @preheaderaliasline2 = "Pre-header: Black & grey denim for boys." set @linkpreHeaderline2 = Concat("http://www.gap.co.uk/browse/category.do?cid=63935&tid=guem002021", "&", @omniture) set @preHeaderline3 = "Plus, free delivery on orders of £50 or more! Must choose the FREE DELIVERY option at checkout." set @preheaderaliasline3 = "Pre-header: Plus, free delivery on orders of £50 or more! Must choose the FREE DELIVERY option at checkout." set @linkpreHeaderline3 = Concat("http://www.gap.co.uk/browse/info.do?cid=5058&tid=guem002021", "&", @omniture) /* Hide Preheader in Mobile = "y" or Leave empty ("") if not needed */ set @mobilehidePH = "y" set @heroImageLINK = Concat(view_email_url, "&tid=guem002183", "&", @omniture) set @GetVoucherLINK = Concat(view_email_url, "&tid=guem002062", "&", @omniture) set @OnlineCodeLINK = Concat("http://www.gap.co.uk/browse/info.do?cid=5058&tid=guem002181", "&", @omniture) set @SHOPONLINELINK = Concat("http://www.gap.co.uk/browse/info.do?cid=5058&tid=guem002181", "&", @omniture) set @BottomBannerLINK = Concat(view_email_url, "&tid=guem002056", "&", @omniture) set @HeaderLOGOLINK = Concat(view_email_url, "&tid=EM_TN_GapLogo_UK", "&", @omniture) /* Appended creative links */ set @WLimited = Concat("http://www.gap.co.uk/browse/category.do?cid=1017321&tid=guem002184", "&", @omniture) set @AliasWLimited = "EM_M2_UK" set @BoysDenim = Concat("http://www.gap.co.uk/browse/category.do?cid=63935&tid=guem002185", "&", @omniture) set @AliasBoysDenim = "EM_M3_UK" /* Toggle (y/n) Evergreen content */ var @displayEG set @displayEG = "n" /* Toggle (y/n) Free Shipping banner */ var @displayFS set @displayFS = "y" ]%% %%= v(@subjectLine) =%%
%%[ if _messageContext == 'VAWP' then]%% %%[ELSE]%% %%[ endif ]%%
— GAP VIP — 30% OFF NEW COLLECTION 4–8 SEPTEMBER 2014 | You're just a few steps away from enjoying your VIP exclusive. Redeem in store: Present this voucher (either printed on your mobile) in any Gap, GapKids, babyGap or Gap Outlet store between 4–8 September.
PRINT VOUCHER
Redeem online:
Use code %%=v(@Coupon_code)=%% at checkout.
SHOP ONLINE
ADDITIONAL VIP PERKS – IN STORES ONLY** | MORE PURCHASES, MORE PERKS: EXTRA 10% OFF FOUR ITEMS OR MORE | EXTRA 20% OFF SIX ITEMS OR MORE | 10% OFF ALREADY REDUCED STYLES IN GAP OUTLET STORES
30% Off New Collection: Offer applies to Gap VIP customers only at participating Gap stores, concessions and Gap Outlet stores in the UK, Ireland and online at www.gap.co.uk and www.gap.eu. Cannot be combined with any other discount (other than as specified below), or multiple offer and applies to regular priced merchandise only. A 10% discount is available on selected products on promotion and reduced priced merchandise at participating Gap Outlet stores in the UK only. From 4th September 2014 to 8th September 2014; subject to stock availability. To redeem offer in store: present this voucher at the till (either printed or on a mobile device). Voucher can be used up to a maximum of five times and must then be surrendered at store. To redeem online: enter the unique code on your voucher at checkout – this code may be used up to a maximum of five times. Discount applied at register in-store or checkout online. Gap reserves the right not to apply discount where it suspects fraudulent use. Offer excludes 100% cashmere products, any products involving collaborations with third party designers, leather goods, babyGap Junk Food™ licensed product, purchases of gift cards and shipping costs online. Not valid for cash or cash equivalent. No adjustments on previous purchases. Exchanges for different sizes and colours permitted; discount not applied to exchanges for different merchandise. For further information ask in store; or contact helpline on 0800 368 0674 (from the UK) or 001 614 744 3997 (outside the UK); or email custserv@gap.eu for details. GPS (Great Britain) Limited t/a Gap (company number 02275771), Gap Europe Limited (company number 6279672) and Gap Stores (Ireland) Limited (company number 422253) c/o Berkeley Square House, London, W1J 6BS. © Gap 2014. Reason code: 309.

**The following additional discount is available only at participating Gap stores and concessions in the UK and Ireland only. Not available online at www.gap.co.uk and www.gap.eu or at Gap Outlet stores:
• For any purchase of four or more items in a single transaction an additional 10% discount will be applied to the total purchase.
• For any purchase of six or more items in a single transaction an additional 20% discount will be applied to the total purchase.
%%=v(@preHeader)=%%
%%[ if not Empty(@preHeaderline1) then ]%% %%=v(@preHeaderline1)=%%
%%[ endif ]%% %%[ if not Empty(@preHeaderline2) then ]%% %%=v(@preHeaderline2)=%%
%%[ endif ]%% %%[ if not Empty(@preHeaderline3) then ]%% %%=v(@preHeaderline3)=%%
%%[ endif ]%% %%[ if not Empty(@preHeaderline4) then ]%% %%=v(@preHeaderline4)=%%
%%[ endif ]%%
%%[ var @linkHeaderLogo, @linkHeaderWomenCTA, @linkHeaderBodyCTA, @linkHeaderMenCTA, @linkHeaderGirlsCTA, @linkHeaderBoysCTA, @linkHeaderToddlerGirlCTA, @linkHeaderToddlerBoyCTA, @linkHeaderBabyCTA set @linkHeaderLogo = Concat("http://www.gap.co.uk/browse/info.do?cid=5058&tid=EM_TN_GapLogo_UK", "&", @omniture) set @linkHeaderWomenCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=56725&tid=EM_TN_W_UK", "&", @omniture) set @linkHeaderMaternityCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=97742&tid=EM_TN_Mat_UK", "&", @omniture) set @linkHeaderMenCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=56726&tid=EM_TN_M_UK", "&", @omniture) set @linkHeaderGirlsCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=56774&tid=EM_TN_G_UK", "&", @omniture) set @linkHeaderBoysCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=56773&tid=EM_TN_B_UK", "&", @omniture) set @linkHeaderToddlerGirlCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=86337&tid=EM_TN_TG_UK", "&", @omniture) set @linkHeaderToddlerBoyCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=86339&tid=EM_TN_TB_UK", "&", @omniture) set @linkHeaderBabyCTA = Concat("http://www.gap.co.uk/browse/division.do?cid=56780&tid=EM_TN_Baby_UK", "&", @omniture) ]%%
GAP
WOMEN MATERNITY MEN GIRLS BOYS
TODDLER GIRL TODDLER BOY BABY
ONLINE & IN STORES | YOU WON'T WANT TO MISS THIS Your VIP exclusive — GAP VIP — 30% OFF NEW COLLECTION 4–8 SEPTEMBER 2014
IN STORE: Present email on mobile at checkout (or print a voucher below). PRINT VOUCHER
ONLINE: Enter code at checkout.
%%=v(@Coupon_code)=%%
SHOP ONLINE
ADDITIONAL VIP PERKS – IN STORES ONLY** | MORE PURCHASES, MORE PERKS: EXTRA 10% OFF FOUR ITEMS OR MORE | EXTRA 20% OFF SIX ITEMS OR MORE | 10% OFF ALREADY REDUCED STYLES IN GAP OUTLET STORES
limited edition loves | maxi shirtdress | SHOP NOW
quilted leather bomber | SHOP NOW
colourblock stripe sweater | SHOP NOW
always skinny patchwork jeans | SHOP NOW
contrast-collar chambray shirt | SHOP NOW
leather slip-on trainer | SHOP NOW
how we wear black denim | SHOP NEW ARRIVALS
%%[ /* 20140201_GUK_ResFooter -- created 20140715 for the 20140720 send and beyond */ /* Nav links for mobile view set in header */ var @linkFooterEvergreenNA_W, @linkFooterEvergreenNA_W, @linkFooterEvergreenW_P, @linkFooterEvergreenW_T, @linkFooterEvergreenME, @linkFooterEvergreenMAT, @linkFreeDelivery, @linkFooterStoreLocator, @linkFooterPreferencesCTA, @linkFooterQuestionsCTA, @linkFooterPrivacyCTA, @linkFooterUnsubscribeCTA, @linkFooterFacebook, @linkFooterTwitter set @jobID = jobID set @linkFooterEvergreenNA_W = Concat("http://www.gap.co.uk/browse/category.do?cid=60582&tid=guem002191", "&", @omniture) set @linkFooterEvergreenNA_M = Concat("http://www.gap.co.uk/browse/category.do?cid=60583&tid=guem002191", "&", @omniture) set @linkFooterEvergreenW_P = Concat("http://www.gap.co.uk/browse/division.do?cid=98010&tid=guem002192", "&", @omniture) set @linkFooterEvergreenW_T = Concat("http://www.gap.co.uk/browse/division.do?cid=98076&tid=guem002192", "&", @omniture) set @linkFooterEvergreenME = Concat("http://www.gap.co.uk/browse/category.do?cid=1004170&tid=guem002193", "&", @omniture) set @linkFooterEvergreenMAT = Concat("http://www.gap.co.uk/browse/division.do?cid=97742&tid=guem002194", "&", @omniture) set @linkFooterStoreLocator = Concat("http://www.gap.co.uk/browse/info.do?cid=46525&tid=EM_Footer_StoreLocator_UK", "&", @omniture) set @linkFreeDelivery = Concat("http://www.gap.co.uk/browse/info.do?cid=5058&tid=guem002141", "&", @omniture) set @FreeDeliveryAlt = "FREE DELIVERY ON ALL ORDERS OVER £50" set @FreeDeliveryImg = "http://image.email.gapinc.com/lib/fe9813707564027577/m/13/20140501_640FD_UK01.jpg" set @linkFooterPreferencesCTA = Concat("https://secure-www.gap.co.uk/profile/info.do?cid=53959&updatePrefs=true&tid=EM_Footer_UpdatePref_UK&email=", emailaddr, "&", @omniture) set @linkFooterQuestionsCTA = Concat("", "&", @omniture) set @linkFooterPrivacyCTA = Concat("http://www.gap.co.uk/customerService/info.do?cid=2331&tid=EM_Footer_PrivacyPolicy_UK", "&", @omniture) set @linkFooterUnsubscribeCTA = Concat("https://secure-www.gap.co.uk/profile/info.do?cid=82639?tid=EM_Footer_Unsubscribe_UK&email=", emailaddr, "&", @omniture) set @linkFacebook = Concat("https://www.facebook.com/UKGap?tid=EM_Footer_Facebook_UK", "&", @omniture) set @linkTwitter = Concat("https://twitter.com/UKGap?tid=EM_Footer_Twitter_UK", "&", @omniture) ]%%
%%[ if @displayFS == "y" then ]%% %%[ else ]%% %%[ endif ]%% %%[ if @displayEG == "y" then ]%%
%%= v(@FreeDeliveryAlt) =%%
NEW ARRIVALS
SHOP WOMEN
SHOP MEN
WOMEN'S PETITE & TALL SIZES
SHOP PETITE
SHOP TALL
MEN'S EXTENDED SIZES | SHOP MEN'S EXTENDED SIZES
GapMaternity | SHOP MATERNITY
%%[ else ]%%%%[ endif ]%%
 
Where's your nearest Gap Store? | FIND OUT NOW
 
 
%%= iif(@emailLang == "German", "Aktualisieren Sie Ihre E-Mail Einstellungen", "Update Your Email Preferences") =%%
%%= iif(@emailLang == "German", "Datenschutz", "PRIVACY POLICY") =%% | %%= iif(@emailLang == "German", "Abmelden", "UNSUBSCRIBE") =%%
 
%%=v(@legal)=%%

If you'd rather not receive email updates from Gap, you can unsubscribe from our mailing list by clicking "Unsubscribe" above. If you have any questions about our privacy policy, contact our customer service center via email at custserv@gap.co.uk. or call us at 0800 368 0674. You may also contact us by postal mail at Gap Europe Limited, Unit DC4, Shackleton Way, Stafford, ST16 1GZ, United Kingdom. Please note: Prices shown are in British Pounds.

© %%xtyear%% Gap Inc.
%%[ /* Exclude tracking pixels when inside parent business unit (ROB View Rendered Email) */ if memberid != "7000682" then ]%% %%= ContentAreaByName("Shared Items\Shared Contents\AdditionalTrackingPixels") =%% %%[ endif ]%%
%%[ var @additionalinfo Set @additionalinfo = AdditionalInfo_ ]%% %%[ var @additionalattribute1 Set @additionalattribute1 = __AdditionalEmailAttribute1 ]%%
%%[ Var @ET_CAMPAIGN SET @ET_CAMPAIGN = "20140904_GPUK_VIP3" ]%%